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Real Issues in Small to Mid-Sized Business

Authors: Charles L Stewart and David J. DePorter
Brio Consulting Partners, LLC        
                      

Here is a situation we, as consultants, see all the time. 

Business owner, Mr. Smith, has all sorts of bookkeeping problems.  He used to do the bookkeeping when the business was small, but he got so busy that he wanted his wife to take on the bookkeeper role on a part-time basis.  His wife wanted the business to succeed, so she agreed to come on board.  With no training in accounting or bookkeeping, and because of children, she refuses to spend more than 12 hours working.  She enjoys working in the business and fits her work schedule around the children’s schedule.   She often works less when the children are out of school.  Mr. and Mrs. Smith agree that Mrs. Smith should spend as much time with the children as possible.  Mr. Smith often hears other employees grumble about her, “boss’ wife” mentality, but he just thinks the employees are just jealous.  Mrs. Smith is unhappy because she feels Mr. Smith spends too much time at work doing everybody else’s job.

The company has grown to a two million dollar business and Mr. Smith is a poster child for disorganization.  Now, any consultant worth his or her salt ought to identify two problems.  One, Mr. Smith needs help with business processes; and two, a trained bookkeeper is needed to perform these processes for more than 12 hours per week.  Mr. Smith is aware of both sets of problems.  He is also excited to hear the business solution and ready to roll with it.  But, the owner takes a big gulp because he doesn’t want to deal with the second issue.  

According the U.S Census Bureau, businesses with nine or fewer employees accounted for 77.6% of all business firms in the United States in 2001.  Small to mid-sized businesses are the foundation of American business; and, if you look at who is working in these companies, you will often find the ranks filled with the family and friends of the owner(s) of the business.  As management consultants working within this business segment, we find that there are two distinct sets of problems that frequently plague our clients.

The first set is those associated with business processes such as sales, accounts receivable, accounts payable, cash flow, inventory control, production and quality of service or product.  These are the issues that we typically hear about when we sit down with a client.

The second set of problems is more covert and insidious: family and friends working in the business.  There are a number of positive steps that you, as a business owner, can take when bringing family and friends into your business; however, this rarely happens because the business owner is frequently too busy trying to run the company.  These problems transcend the normal employer/employee problems found in business because owners often find themselves thinking about the difficulty of dealing with the need to discipline or terminate: a spouse, children, some other relative, a friend, a spouse’s friend, a congregation member…and most difficult of all, possibly even the owner him or herself. 

While virtually always unspoken, these are the some of the real issues why a company retains our firm.  There is always another agenda besides the obvious.  The quicker a business owner becomes aware of this issue, the quicker one is able to respond to all the issues impacting the business.

What’s the solution to the problems identified above? 

Remember to deal with issues and not emotions.  This is the most important rule you can learn in business; however, it is easier said than done if the issues are not identified.

One step to help you avoid the issues described previously is to create a Functional Organization.  A Functional Organization is one in which each function that needs to performed within your company is identified as a position, not as a person.  Think about the position as a bookkeeper, not about Bob, Jim, Mary, or Sue.  What are the necessary qualifications to think about when considering the bookkeeper position?  If your organization is built around people and personalities with no clear lines of authority and accountability, the structure of your company is not functional. 

Every company needs to have a Functional Organization.  That goes for all companies without regard to employment of family and friends.  History would indicate, however, that businesses employing family and friends are quite prone to becoming a “personality-based business.”

Additionally, many companies do not function well because they are built around the knowledge, abilities and interests of one or two individuals.  Positions are molded to fit people who are already in the company, or easily hired, rather than being defined by the needs of the company.  You probably bring in family or friends for a variety of reasons, but quite often, the hire is not based upon a person’s qualifications for a position.  With families and friends operating a business, lines of authority are ruled by personalities, all of which cause a lack of consistency and accountability.

Responsibilities for accomplishments, performance evaluations, lines of authority, etc., change from day-today, and sometimes hour-to-hour.  It is impossible to exercise any consistent control in this type of organization.  When there is no control, there is no accountability.  The inconsistencies of a non-functional structure cause poor morale, loss of motivation, and a decrease in productivity and profitability.  We have heard the following statement frequently: “Well, the boss’ son/daughter doesn’t work hard, comes and goes as he or she pleases and doesn’t get reprimanded or fired, so why should I bother to work hard.”  Again, no company is immune from having a non-functional structure; however, it is prevalent in family businesses.

Organizations should be structured by functions, and not by individuals, be they family or not.  Major company functions should also be clearly defined in terms of requirements, authority, duties, responsibilities, accountability, and methods by which performance can be measured.  Personnel should be selected to fill positions based solely upon their ability to perform the duties, to assume the responsibilities, and to be accountable for those functions.  If family or friends do not have the qualifications, they should not be hired.  If they are already on board and cannot fulfill their obligations with training or coaching in relatively quick order, they probably should be ”let go.” 

Your role as owner in a Functional Organization is to make certain each individual in your company is given the authority and responsibility for a function and always held accountable for the performance of that function.  (Delegation does not mean abdication on your part!)  This promotes the development potential for all employees, which is needed to provide the best services and products to your customers. 

Value is created in an organization when there is an organizational structure that creates a framework upon which the business depends for its reliability (i.e., doing the same things the same way every time) and efficiency.  Structure, even in its simplest form, provides the strength needed to accomplish functions and achieve success.  This statement is as true to businesses as it is to buildings, bridges, bodies, or honeycombs.  The structure of a Functional Organization can reduce overload, stress, error and other maladies facing small to mid-sized businesses.  And, it will increase your Fun Factor at work and at home significantly.

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